Job Description

Job Title: CRM Marketing Specialist

Job Type: Contract (W2)

Start Date: 11/17/2025

Contract Duration: 3 Months (with potential for extension)

Reason for Position: To provide coverage for an employee on paternity leave

Job Location: Manhattan, NY (HYBRID role)

Work Schedule: Monday-Friday, 8 hours per day, 40 hours per week (standard business hours)

Compensation: $32 to $36 per hour

Overview: The CRM Marketing Specialist leads brand-building marketing efforts based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. The CRM Marketing Specialist manages Customer Relationship Management (CRM) and loyalty efforts from strategic planning through implementation for one of our global eyewear client's retail brands.

Responsibilities:

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.

• Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e. email & SMS).

• Manages CRM calendar for Target Optical in coordination with the CRM global campaign management team for e-commerce pure player brands.

• Supports customer strategies and reward programs development.

• Produces marketing communications plan from the marketing plan supplied by the Brand/Marketing team.

• Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, E-commerce, Engagement Program.

• Manages external & internal agency relationships to maximize efficiencies.

• Collates campaign results, review against projected results and make decisions that continually improve performance.

• Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails.

• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.

• Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.

• Collaborates with Customer Intelligence, Customer Targeting, and IT teams to ensure the full exploitation of marketing technology.

• Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.

Required Qualifications:

• High school diploma (or GED/equivalent) or equivalent experience in the Marketing and/or Advertising field required. Bachelor’s degree in Marketing, Advertising, Business, etc. preferred.

• 4+ years of relevant experience.

• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution.

• Ability to collaborate with a variety of team members and levels in a matrix organization.

• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.

• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.

• Strong project management skills with a clear focus on results.

Preferred Qualifications:

• Experience with Oracle Responsys and/or IBM Unica.

• E-commerce experience.

• Optical/Eyewear industry experience.

• Retail experience.

• Consulting background.

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