Job Description

The Digital Content & Social Media Manager is a mid-level, on-site role responsible for translating RBI Private Lending’s strategic messaging and campaigns into compelling digital content across social and owned channels.

This role owns the day-to-day execution of content creation and social media management , ensuring brand consistency, relevance, and engagement across platforms. The ideal candidate is a hands-on creator with strong video, editing, and copy skills who can operate in a fast-paced, growth-oriented environment and collaborate closely with marketing leadership, design, and production teams.

Key Responsibilities

Content Creation & Execution

• Produce and edit short-form video content (Reels, TikTok, Shorts).
• Capture photo and video content at events, meetings, and activations.
• Create carousels, infographics, and micro-content aligned with brand guidelines.
• Write captions and short form copy consistent with RBI’s voice and messaging.
• Repurpose long-form assets (videos, interviews, campaigns) into social-ready formats.

Social Media Management

• Manage day-to-day execution across Instagram, LinkedIn, TikTok, YouTube, and X.
• Execute the approved content calendar and posting schedule.
• Monitor trends, formats, and platform updates to optimize reach and engagement.
• Track performance metrics and provide insights to improve content effectiveness.

Campaign & Cross-Channel Support

• Translate strategic campaigns into digital and social content executions.
• Support content needs for additional channels when required (organic email visuals, landing page assets, promotional materials).
• Collaborate with the Brand Designer and Production Team to ensure visual and narrative consistency.

Collaboration & Alignment

• Work closely with the VP of Marketing on priorities, messaging direction, and campaign execution.
• Coordinate with Events and Digital teams for real-time content coverage and amplification.
• Ensure all content aligns with brand standards, compliance considerations, and market positioning.

Qualifications

• 3–5 years of experience in content creation and/or social media management.
• Strong portfolio demonstrating video creation, editing, and social content execution.
• Experience working with brands in real estate, finance, or professional services is highly preferred.
• Proficiency with video and design tools (CapCut, Adobe Creative Suite, Canva).
• Strong copywriting skills for digital and social platforms.
• Experience managing multiple platforms simultaneously.
• Fluent in English and Spanish (required).
• Highly organized, proactive, and execution-oriented.
• Comfortable working on-site and attending events as needed.

Reports To

VP of Marketing

Work Environment

• 100% on-site role based in Aventura, FL.
• Fast-paced, collaborative marketing environment.
• Hands-on role with exposure to brand leadership and executive-level initiatives.
• Occasional flexibility is required for event coverage and content capture.

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